Labels Self-Promotion

Businesses have a multitude of labels to incorporate in their operations, depending on their product or service. (Our drop-down menus in the navigation bar above probably give the best picture.) At SixB we take those considerations into account and still look for outside-the-box solutions to brand ourselves through some self-promotion.

Like many businesses, we are seeing the power of social media and wanted to grab attention, i.e., more follower relationships. Particularly during a trade event, we wanted booth-goers not only to take the label away but also to place it in a spot that stood out to them in the mix of all the show gear. Enter this Social Media Self-Promotion label.

To dive in further, here is a dissection of the label ...

• Value Proposition: “Change Your Label Status From It’s Complicated to In A Relationship with SixB” is a play on Facebook terminology signifying how we simplify the complexities of the labeling process.
• Branding: The tagline of “Simplifying Labeling Since 1979” adds on to our value proposition above while incorporating the staple SixB logo. The social media icons invoke brand reliability with SixB while connecting it in a viewer's mind to respective channels.
• Interactive Print Media: Seems the marketing world is abuzz with “Interactive Print Media,” and we’re in the middle of it. This label also features a Data Matrix Code that scans to the SixB homepage so the journey continues beyond the label to the Internet.

So do you see a Social Media Promotional Label in your future?

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