Simplifying Labeling Blog

    Print Awards — A 2017 Highlight

    As 2017 comes to a close, we look back at one of the year's highlights for SixB Labels in receiving two Certificates of Merit by the Premier Print Awards. These Best of Category awards are within the areas of Flexo and Digital Printing for labels we manufactured on behalf of Herman Marshall and Central Market, respectively

    Established in 1950, the Premier Print Awards is the world's oldest and most prestigious international print competition, conducted by the Printing Industries of America (PIA).  Participating companies — including those from the United States, Canada, Mexico, South America, Australia, China, and other nations from around the world — compete for recognition as one of the best in print. The Premier Print Awards Competition recognizes only the highest quality printed pieces in various categories. Over 2,200 entries were submitted for the June 2017 judging. 

    The word meaningful only begins to describe how honored and excited the SixB Family is to have recieved these awards. It is particularly special to garner this acknowledgement of excellence from our peers in the printing industry!

    Happy Holidays!

    All of us observe a variety of holiday traditions, choosing different ways to mark the end of the current year and the beginning of the new.  Here at SixB Labels, we want to take this opportunity to share our heartfelt best wishes with our customers and greater community for a joyous Holiday Season and a bright and bountiful New Year.  

    In lieu of sending a traditional card, we made a donation to the United Way to help with the Thomas Fire relief efforts that will continue beyond the Holidays. We also made a little video sharing our Happy Holidays wishes below, and invite you to take a look.

    6 Points for Superlative Cold Foil Labels

    Cold foiling, also known as cold foil stamping, finds its place as an indoor, decorative accent.  Unlike the choice of metallic labels that might be suitable as asset tags, for example, or be used outdooors, cold foiling is designed to enhance marketing efforts via its visual effects.  A sparkling and colorful approach to labeling can increase visual impact and thus consumer interest. Thus cold foiling lends itself to packaging, products, correspondence, marketing materials and publications.  

    The following are six points to consider if your goal is to create superlative cold foil labels.

    We Are Grateful

    Thanksgiving Day is almost here! And at this point in the year, it is always good to take stock.

    Here at SixB Labels, we have so much to be grateful for:

    • The love of family and friends
    • The abundance in our lives
    • The blessings of liberty
    • Our long-standing clients, and the opportunity to acquire new ones
    • The chance to give our best to keep our clients happy
    • The wonderful people of SixB whose talents, know-how and experience drive our success

    4 Important Items for Creating Superior Hot Foil Labels

    Everyone involved in printing, from providers to customers, has at some point seen and admired an eye-catching hotstamp label — they are created to be noticed!  The process is universal, and employed with a wide range of pressure-sensitive products such as labels, decals and coupons.  Typical applications include food and beverage products, health and beauty items, pharmaceutical  containers, packaging for luxury and gourmet goods and various tobacco products,  as well as wine and spirit bottle labels.  

    Hot foiling is a very effective procedure for a label that requires a more complex, elaborate design with fine lines and smaller images, since the die to be used will maintain the clarity of the edges.  This procedure lends a label a decorative finish and is often associated with higher-end products, so it can be a very effective marketing tool to set your product apart and catch the consumer's gaze.

    To get the best value for the cost of production, it is helpful to understand the uses and processes involved in creating hotstamp labels.  

    5 Points for Producing Impressive Die-Cut Labels

    Die-cut labels enjoy a universal presence in  the realms of business and industry.  These labels can be produced with a wide variety of printing techniques and have a multitude of applications.  So if you have shopped for retail products, used labels in your company's operations,  or produced labels, the odds are very high that at some point you will have dealt with  die-cut labels.  

    Point 1: Knowing What a Die-Cut Label Is

    Normally, die-cut labels are created by using a shaped cutting tool, as you would use a cookie cutter or pastry cutter, to slice through material.  This may produce a finished product with rounded rather than  square  corners, (square corners are more likely to catch on things than round) and one that is generally easy to apply.  Often, a custom die-cut label project requires the production of a label that does not conform to any standard shape, but is instead based on a wide variety of images, such as a ribbon shape for an anniversary seal,  a triangle, heart, or football, or some other custom shape.

    6 Steps to Creating Effective Custom Packaging Labels

    For anyone who wants to create a new custom packaging label, there are certain steps to take to ensure that the label will be effective.

    The Tasks of a Custom Packaging Label

    The most important step of simplified labeling is to decide on the tasks that the label needs to accomplish.  So what are some of the purposes of a packaging label?  They could include the following:

    • Transmitting information, this can include directions, both in text and symbols, on how to use the product, as well as how to transport, recyle or dispose of the product and its external packaging
    • Meeting government or other regulatory requirements, since food, medical, pharmaceutical and chemical products, for example, may be required to display certain types of information, such as safety warnings or expiry/best-before dates
    • Tracking and tracing the movement of goods through the use of barcoding, including numbering such as serial numbers or lot numbers on certain products
    • Marketing to potential buyers via the use of graphic and physical designs for labels, such as brand ID
    • Security, such as authentication seals and security labeling to help prevent pilferage or tampering

    9 Points for Memorable Custom Bottle Labels

    Have you ever faced a new project and found yourself feeling a bit overwhelmed?  When it comes to custom label projects, it's easy to feel that way, because there are just so many factors to consider!  This is especially true in the world of Custom Bottle Labels.  

    These types of custom labels have to suit bottles with a broad spectrum of sizes, shapes and materials. They will be applied to many different beverage containers, including those for water, juice, wine, beer and spirits, as well as bottles for oil, vinegar, marinades, and an abundance of other condiments.  Also such labels will need to adhere to a wide variety of surfaces, such as glass,  semi-squeezable material,  and rigid plastic. They will also be subjected to conditions, such as soaking in water and ice, that challenge their integrity.  In addition, there are many different printing processes to choose from.

    Key Digital Approaches To Printing At WestPack 2017

    SixB Labels is set for an interactive experience February 7-9 atBooth 5484 during the 2017 WestPack Expoat Anaheim Convention Center. Thousands of packaging professionals are expected to participate in three days of sourcing, networking and education.

     Simply use our promo code "INVITE" to save 20% off Conference Passes, or claim a complimentary Expo Pass, at www.westpackshow.com/invite

    Six Steps to Outstanding Custom Cosmetic Labels

    OK, so you have this amazing personal care or beauty product, and developing your custom cosmetic label ideas is concerning because maybe you have never done one before, and/or despite years of experience are having a difficult time creating a new concept. SixB Labels has manufactured an abundance of personal care and beauty product labels over the years — from lip glosses , nail polish and skincare lines to eye shadows, hair care products and essential oils.  We hope the insights in this post give you the necessary tools to make the next steps in product development.

    Label requirements might be product specific, but often require it to be moisture resistant to withstand wet environments, particularly oils, and durable enough not to wrinkle, scratch or tear from frequent handling or even being carried inside a purse. All the while, custom-designed labels for cosmetic products may be applied to many different types of containers, including glass or plastic bottles, pots and jars, as well as tubes and squeezable bottles. They must be able to maintain their integrity,  while accomodating a wide variety of packaging materials and surfaces.  Materials for these labels range from paper to a large variety of man-made substrates, including vinyl, polyester and polypropylene .