Simplifying Labeling Blog

Wine is more than a beverage; it’s a story, an experience, and often, a piece of art. And at the center of that experience is the wine label. From boutique wineries producing small-batch vintages to large-scale operations distributing internationally, the right label does more than identify a bottle; it shapes perception, builds trust, and creates shelf appeal.

At SixB Labels, we’ve been honing our craft since 1979, producing custom wine labels that meet the highest standards of design and durability. Whether you need fully pre-printed solutions, hybrid systems for personalization, or flexible on-site printing options, our goal is to simplify your wine labeling process while elevating your brand presence.

Client Chats Series — Our client company, Dallas Distilleries, maker of the Herman Marshall brand of Texas whiskies, hides in plain sight off the main road in Garland, Texas, amid sprawling warehouses in a business park. Behind an unassuming façade, fronted by a shop selling whiskey by the bottle, sits a cavernous space full of open-top cypress fermentation tanks and white oak casks, where a big gleaming pot still, like an engine from a steampunk movie, holds pride of place.

I participated in one of their weekend tours, full of history, chemistry, and fun. We listened to an account of how the whiskey is made, sampled bottled products, including bourbon and rye, and tasted the sour mash as well as the white dog — the new whiskey before it is aged. Along with other customers, I got to fill, cork, and label the bottle of bourbon I bought. Then Herman Beckley, who leads the tours, sat down with me to share some more details of their company’s history and explain how their experience working with SixB Labels has helped them to showcase and sell their products.