At the time of this post's initial writing, it is the 21st day of the 21st year of the 21st century and actually in the midst of a 10-day period where we will witness in palindrome with the number's making up each day's date being in the same sequence whether it is read forwards or backwards. So on these auspicious days, it makes the most sense to share the backstory on a business initiative of ours that was about 5 years in the making: launching an e-commerce arm to our business that was mutually beneficial to our customers and those garnering such a title, all the while being sustainable to our business.
Everyone who works in or buys from the printing industry knows that, like a variety of other businesses, printing is undergoing numerous and seismic changes. From rising demand for mass customization to the growth of digital printing to increased competition from other channels there’s a mix of positives and negatives in the industry. All the while, something unforeseen just a couple of years ago may influence the fortunes of the printing industry, and have a real impact on businesses: Tariffs.
This “T-word” has been a cause for concern for businesses and consumers alike, and we believe it is valuable to share more information about tariffs, by defining current events and forecasting what could happen in the near future. While SixB Labels is based in the Southwest our clients are national and we operate accordingly.
Fortunately for our clients and their customers, sourcing at SixB Labels is done in such a way that the potential impact of most recent tariffs is negated. The tariffs on these imported goods do not affect our company, because we don’t use raw materials from China, so we do not look to see price increases in our supplies. All the while, in this blog we look at how generally trade tariffs impact printing.
For the last couple of years, SixB Labels has been very excited about the capabilities of our newest print technology— color digital printing. This blog post will explain a little bit about why we have chosen the approach that we take to color digital label printing, based on ideas such as color theory, and go on to detail the advantages of certain techniques and printing devices to achieve the best results — the widest possible range of complex images, vibrant colors, and extremely high-definition printed digital labels.
What is Color Theory? And How Does it Affect Digital Label Printing?
There are two different applications of color theory: additive and subtractive. Additive color (the color used with a computer monitor or TV screen) consists of red, green, and blue (RGB). At lower values, a mix of these colors creates varying shades of grey. At maximum intensity, all three combined colors create a white image.
Point 1: Knowing What a Die-Cut Label Is
Normally, die-cut labels are created by using a shaped cutting tool, as you would use a cookie cutter or pastry cutter, to slice through the material. This may produce a finished product with rounded rather than square corners, (square corners are more likely to catch on things than round) and one that is generally easy to apply. Often, a custom die-cut label project requires the production of a label that does not conform to any standard shape but is instead based on a wide variety of images, such as a ribbon shape for an anniversary seal, a triangle, heart, or football, or some other custom shape.