Simplifying Labeling Blog

    Michelle Feldman

    Marketing Associate at SixB Labels

    Recent Posts

    Warm Up Your Labeling With PANTONE's 2024  Color of the Year

    The PANTONE Color Institute has delivered another shiny new gift to the public, in the form of their announcement of the 2024 PANTONE Color of the Year: PANTONE 13-1023, Peach Fuzz.  PANTONE made the official announcement of their newest choice on December 7, 2023.  Advertisers and marketers, graphic designers, as well as manufacturers and sellers of products from cosmetics to home goods, from clothing to specialty tea blends, would do well to take note.

    Barcode Readers vs. Barcode Verifiers: What are the Differences?

    Bar codes are very much our lifeblood here at SixB Labels Corporation. We print them, test and verify them, sell them and consult on their production and application. We also sell the label software and the label hardware to allow you, the client, to produce and use them successfully.  As sellers and consultants, we can offer you a variety of equipment to support bar code production and we aim to advise our clients on what would be their best purchasing decisions. 

    The Barbie Movie: The Success of Eye-Candy Brand Marketing

    Fizzy as a cascade of sparkling pink Champagne, buoyant as the pink balloons some might choose for a little girl's birthday party, the latest news has been full of the resounding success of Warner Brother's Barbie movie. With global ticket sales, it is rapidly on track to gross a billion dollars. Of course, the film has a built-in audience of women, and people of all genders, who loved the Mattel toy as children. And much of that audience was hungry for cinematic fare that catered to their tastes after a steady diet of action/superhero franchise movies.  But a really important factor had to be the creative marketing campaign that saturated the media, eight months in the making, and the visuals that made it so potent.


    PIA MidAmerica Print Awards — Highlights, 2023

    We are exceptionally proud to share our accomplishments in the printing industry, and even more so when SixB Labels wins Graphic Excellence (GraphEx) Awards. This print award is bestowed by the Printing & Imaging Association of MidAmerica, a regional division of Printing Industries of America (PIA), covering Texas, Oklahoma, Kansas, and Missouri. Hundreds of entries are submitted in such categories as brochures, calendars, packaging, labels, and much more. As members in good standing of PIA, the SixB Labels Family will always be excited and happy to receive custom label printing awards from this body, knowing that these awards are designed to honor craft, customer service, and contributions to the printing industry.

    What Could 2023 PANTONE Color of the Year Offer to Your Labeling?

    Making a vivid splash across the worlds of beauty, fashion, home interiors, graphic design, advertising and marketing, comes the announcement of the 2023 PANTONE Color of the Year: PANTONE 18-1750 Viva Magenta. Made official on December 1, 2022, this startlingly colorful message to the world, embodied in the luxurious blend of red and blue, hot and cool, retro and up-to-the minute vibes that is 2023 PANTONE Viva Magenta,  positively blossoms with its many possible applications. From paint, to signage, to point-of-sale displays, to our favorite medium for marketing messages, labels, Viva Magenta is a vibrant color that you would do well to explore, to discover what it might hold in store for your product or industry. 

    In this blog post, we will deal with PANTONE's newest color of the year for 2023. For a discussion of the newest PANTONE Color of the Year, check out our latest blog post on the topic: Warm Up Your Labeling With PANTONE's 2024 Color of the Year.

    Due to their high visual impact, we love to incorporate these new PANTONE colors into our marketing, and as we have in the past, we have taken the liberty to design some logos for the occasion showcasing this spicy shade, featured here.

    Inflation, Recession?! Help Contain Your Costs — Work With SixB Labels

    In conversations, on news shows, and in the headlines, inflation and recession have been constant buzz words of late, triggering discomfort in business and personal settings. This comes as no surprise: the unknown can provoke a lot of anxiety. With that in mind, this Simplifying Labeling Blog post aims to offer comfort and action ideas for you and your business.

    The Realities of Inflation

    Everyone buying and selling goods and services has been confronted by the current inflationary trend. The most recent Bureau of Labor Statistics report, as of July 2022, shows that inflation, measured by the consumer price index, is up 8.5% in the past year. This is down from a June 2022 high of 9.1%; rapidly falling gas prices appear to be starting to blunt the latest surge. Although it does raise the value of such tangible assets as land, properties, and stocked commodities, inflation causes a reduction in purchasing power that has impacted every industry. 

    How Does SixB Labels Comply With Hazardous Substance Regulations?

    In the world of print production, producers and consumers are now operating in a regulatory environment that is much more challenging for manufacturers than in years past. Knowing that, you can be confident that working with SixB Labels on your label projects is a great idea! Our knowledgeable approach will help you to stay in compliance with the rules governing the use of hazardous substances in materials and the production environment. We know that no one wants to worry about fines, product recalls, or other negative outcomes.  

    Labels and Stickers for Your Non-Profit

    At this time of year, it is customary to think about giving. Of course, many of us might be giving gifts to our family, friends, and co-workers during the Holiday Season. In addition, individuals, companies, and organizations think about ways that they can contribute to their communities, which involves giving in the larger sense, and not only at the holidays. 

    Loftware NiceLabel Software: Our Latest Simplifying Labeling Tool

    What if you could start producing professional-looking labels without needing IT, the cost of training, or paying a label manufacturer more to print the specific content onto labels? We have some good news for you!

    At SixB Labels, we make an ongoing effort towards Simplifying Labeling for our clients. To further that aim, and bring you the highest quality in products and services for your labeling needs, we are offering Loftware NiceLabel Software. The Loftware NiceLabel robust product line includes: both on premise and cloud-based labeling platform solutions (that SixB offers offline); and desktop solutions in Designer and PowerForms versions (which we sell online and offline).


    Update: How to Comply With Proposed FDA Nutrition Labeling Requirements

    In 2020, as part of SixB Labels' focus on Simplifying Labeling for our clients, we developed and published a white paper on the proposed Food and Drug Administration (FDA) nutrition label revisions. 

    Why Is the FDA Making Changes to Nutrition Labels?

    When they were surveyed, most Americans stated that they use the nutrition facts label on food products to make better shopping choices. Given that information, and armed with the latest, science-driven data on nutrition and health outcomes, the FDA spent more than two years working on updated guidelines for food labels, so that these changes have been in the works for quite some time.

    Initially, the final rule on label changes, both in format and required information on the nutritional content of packaged foods and beverages, went into effect on July 26,  2016.  The compliance date of the rule was set for July 26, 2018, for food manufacturers with revenues over $10 million, and July 26, 2019, for those making less than that amount. These changes were meant to incorporate the latest information from nutrition science, in accordance with the new 2015-2020 Dietary Guidelines for Americans and the newest Institute of Medicine recommendations. 

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