Simplifying Labeling Blog

    Warm Up Your Labeling With PANTONE's 2024  Color of the Year

    The PANTONE Color Institute has delivered another shiny new gift to the public, in the form of their announcement of the 2024 PANTONE Color of the Year: PANTONE 13-1023, Peach Fuzz.  PANTONE made the official announcement of their newest choice on December 7, 2023.  Advertisers and marketers, graphic designers, as well as manufacturers and sellers of products from cosmetics to home goods, from clothing to specialty tea blends, would do well to take note.

    PIA MidAmerica Print Awards — Highlights, 2023

    We are exceptionally proud to share our accomplishments in the printing industry, and even more so when SixB Labels wins Graphic Excellence (GraphEx) Awards. This print award is bestowed by the Printing & Imaging Association of MidAmerica, a regional division of Printing Industries of America (PIA), covering Texas, Oklahoma, Kansas, and Missouri. Hundreds of entries are submitted in such categories as brochures, calendars, packaging, labels, and much more. As members in good standing of PIA, the SixB Labels Family will always be excited and happy to receive custom label printing awards from this body, knowing that these awards are designed to honor craft, customer service, and contributions to the printing industry.

    What Could 2023 PANTONE Color of the Year Offer to Your Labeling?

    Making a vivid splash across the worlds of beauty, fashion, home interiors, graphic design, advertising and marketing, comes the announcement of the 2023 PANTONE Color of the Year: PANTONE 18-1750 Viva Magenta. Made official on December 1, 2022, this startlingly colorful message to the world, embodied in the luxurious blend of red and blue, hot and cool, retro and up-to-the minute vibes that is 2023 PANTONE Viva Magenta,  positively blossoms with its many possible applications. From paint, to signage, to point-of-sale displays, to our favorite medium for marketing messages, labels, Viva Magenta is a vibrant color that you would do well to explore, to discover what it might hold in store for your product or industry. 

    In this blog post, we will deal with PANTONE's newest color of the year for 2023. For a discussion of the newest PANTONE Color of the Year, check out our latest blog post on the topic: Warm Up Your Labeling With PANTONE's 2024 Color of the Year.

    Due to their high visual impact, we love to incorporate these new PANTONE colors into our marketing, and as we have in the past, we have taken the liberty to design some logos for the occasion showcasing this spicy shade, featured here.

    How To Weave Pantone's 2022 Color of the Year Into Labeling?

    Happy Gregorian Calendar New Year, Lunar New Year and a Very Peri PANTONE Color of the Year 2022!

    Personally I am a proud PANTONE Color Products enthusiast, sipping my coffee from a PANTONE 520 Aubergine-hued mug as I write this post. As we were developing our end-of-2021 marketing, I made sure we weaved in the year’s two colors — PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating. So it should not be much of a surprise that I was waiting in anticipation for them to announce their 2022 Color of The Year: PANTONE 17-3938 Very Peri.

    We are so excited to start using the color in our marketing that the SixB team designed some festive logos for the occasion, featured here, incorporating a solid Very Peri in reverse as well as one with an image of fibers and orbs in reverse, as PANTONE has been highlighting in their materials about the color.

    Loftware NiceLabel Software: Our Latest Simplifying Labeling Tool

    What if you could start producing professional-looking labels without needing IT, the cost of training, or paying a label manufacturer more to print the specific content onto labels? We have some good news for you!

    At SixB Labels, we make an ongoing effort towards Simplifying Labeling for our clients. To further that aim, and bring you the highest quality in products and services for your labeling needs, we are offering Loftware NiceLabel Software. The Loftware NiceLabel robust product line includes: both on premise and cloud-based labeling platform solutions (that SixB offers offline); and desktop solutions in Designer and PowerForms versions (which we sell online and offline).


    The Story Behind The SixB Labels Shop

    At the time of this post's initial writing, it is the 21st day of the 21st year of the 21st century and actually in the midst of a 10-day period where we will witness in palindrome with the number's making up each day's date being in the same sequence whether it is read forwards or backwards. So on these auspicious days, it makes the most sense to share the backstory on a business initiative of ours that was about 5 years in the making: launching an e-commerce arm to our business that was mutually beneficial to our customers and those garnering such a title, all the  while being sustainable to our business.

    What are Some of the Biggest Label Trends for 2021?

     As we noted in a recent blog post, as a producer of custom labels, SixB Labels makes a significant, ongoing effort to stay on top of industry trends for our customers. Here of late we have been considering the upcoming year, 2021, with an eye to future trends, which we expect to be an outgrowth of some of what we witnessed in 2020.
     
    The effects of the pandemic have been profound on how business is conducted. They include the change to working from home, virtual meetings, increased online shopping, the move from bigger brands to local suppliers, direct-to-consumer sales, drop shipping, and the growth of smaller online retailers (like our online store).  These trends are here to stay, even after Covid-19 is vanquished.  In the midst of these ongoing challenges, the good news is that the printing industry, and label printing in particular, have proven themselves resilient and flexible — willing and able to embrace change.

    PIA MidAmerica Print Awards — Highlights, 2017 - 2020

    As we now enter the final quarter of 2020, SixB Labels looks back with satisfaction over the last four years of accolades received from the Printing & Imaging Association of MidAmerica, a regional division of the larger organization, Printing Industries of America (PIA), covering Texas, Oklahoma Kansas and Missouri. The SixB Labels Family is pleased to be members in good standing with PIA. And we are just as happy to be the recipient of a number of custom label printing awards from this body because there is no better compliment than respect from a jury of one's peers the reward for our proud participation in the PIA.

    Craft Beer By The Can: Three Important Elements to Know

    As a custom label manufacturer, SixB Labels makes a significant, ongoing effort to stay on top of industry trends. We have been producing labels for beverage industry clients for decades, and in the last few years we have observed a growing trend among beer craft brewers to switch from bottles to cans.
     
    Canned packaging is quite the trend, despite the fact that when many consumers think about craft beer, the typical image that comes to mind is of a table or a bar with drinkers raising long-necks to their smiling lips. Craft beer in bottles, especially those of dark amber or green glass, is iconic and a staple. Not only has craft beer been distinguished by its high quality and flavor profiles, but by its sparkling, eye-catching packaging.
     
    So it may come as a surprise to some that American craft beer in cans is becoming increasingly accepted by consumers, as well as a more common sight in breweries and stores. To better appreciate how this part of the beverage market has changed, it is helpful to know three things about how craft beer — an industry valued at $23.5 billion and growing fast — creates its niche in the beer marketplace.

    How To Find Hand Sanitizer ... Labels

    ESSENTIALS SERIES | We are kicking off this blog series on essential product labels, looking at how businesses are rising to the occasion of the COVID-19 health crisis offering products like hand sanitizers to fulfill those deemed "essential needs." Keeping in mind that during this unprecedented period in our history, SixB Labels has a special responsibility to stay open safely — with more information on our operations here in the blog post "We're Here For You." — particularly serving industries such as those in medical, healthcare and food & beverage.

    Facing a shortage of essential cleaning supplies we are seeing numerous entities forming, adding to, or even changing, their production lines to include hand sanitizer products. More and more operations are offering these sanitizers for free to the likes of municipalities, discounting prices and/or maintaining typical pre-high-demand price-points. SixB Labels has joined the effort from donation initiatives to prioritizing production on these essential hand sanitizer labels. This piece will focus on hand sanitizer labels in variations of design, technical specs and printing options.   

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