Simplifying Labeling Blog

    The Barbie Movie: The Success of Eye-Candy Brand Marketing

    Fizzy as a cascade of sparkling pink Champagne, buoyant as the pink balloons some might choose for a little girl's birthday party, the latest news has been full of the resounding success of Warner Brother's Barbie movie. With global ticket sales, it is rapidly on track to gross a billion dollars. Of course, the film has a built-in audience of women, and people of all genders, who loved the Mattel toy as children. And much of that audience was hungry for cinematic fare that catered to their tastes after a steady diet of action/superhero franchise movies.  But a really important factor had to be the creative marketing campaign that saturated the media, eight months in the making, and the visuals that made it so potent.


    Are Your Label Projects Summer Ready?

    Timing is Everything (Even for Label Printing!)

    The Spring season is well underway, and it will be Summer again before we know it! And, because time flies and planning is key, it is never too early to start working on the product labels and marketing labels for your summer-themed goods and services.  It is important to consider how and where your products might be used, in order to make the right decisions on the size, style, and materials for your labels and decals. Here at SixB Labels, we manufacture labels for a wide variety of items that make it possible for consumers to enjoy summer fun and adventures with ease and enthusiasm!

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