ESSENTIALS SERIES | We are kicking off this blog series on essential product labels, looking at how businesses are rising to the occasion of the COVID-19 health crisis offering products like hand sanitizers to fulfill those deemed "essential needs." Keeping in mind that during this unprecedented period in our history, SixB Labels has a special responsibility to stay open safely — with more information on our operations here in the blog post "We're Here For You." — particularly serving industries such as those in medical, healthcare and food & beverage.
Facing a shortage of essential cleaning supplies we are seeing numerous entities forming, adding to, or even changing, their production lines to include hand sanitizer products. More and more operations are offering these sanitizers for free to the likes of municipalities, discounted prices and/or maintaining typical pre-high-demand price-points. SixB Labels has joined the effort from donation initiatives to prioritizing production on these essential hand sanitizer labels. This piece will focus on hand sanitizer labels in variations of design, technical specs and printing options.
Client Chats Series — Our client company, Dallas Distilleries, maker of the Herman Marshall brand of Texas whiskies, hides in plain sight off the main road in Garland, Texas, amid sprawling warehouses in a business park. Behind an unassuming façade, fronted by a shop selling whiskey by the bottle, sits a cavernous space full of open-top cypress fermentation tanks and white oak casks, where a big gleaming pot still, like an engine from a steampunk movie, holds pride of place.
I participated in one of their weekend tours, full of history, chemistry and fun. We listened to an account of how the whiskey is made, sampled bottled products, including bourbon and rye, and tasted the sour mash as well as the white dog — the new whiskey before it is aged. Along with other customers, I got to fill, cork, and label the bottle of bourbon I bought. Then Herman Beckley, who leads the tours, sat down with me to share some more details of their company’s history and explain how their experience working with SixB Labels has helped them to showcase and sell their products.