Everyone involved in printing, from providers to customers, has at some point seen and admired an eye-catching hotstamp label — they are created to be noticed! The process is universal, and employed with a wide range of pressure-sensitive products such as labels, decals and coupons. Typical applications include food and beverage products, health and beauty items, pharmaceutical containers, packaging for luxury and gourmet goods and various tobacco products, as well as wine and spirit bottle labels.
Hot foiling is a very effective procedure for a label that requires a more complex, elaborate design with fine lines and smaller images, since the die to be used will maintain the clarity of the edges. This procedure lends a label a decorative finish and is often associated with higher-end products, so it can be a very effective marketing tool to set your product apart and catch the consumer's gaze.
To get the best value for the cost of production, it is helpful to understand the uses and processes involved in creating hotstamp labels.