Simplifying Labeling Blog

    Client Spotlight: The Launch of Vibrant Living Therapeutics

    Client Spotlight Series —  Starting in 2023, we had the opportunity to meet Alma Y. Guiterrez and continue to work with her on the design and printing of labels for her new product line, Vibrant Living Therapeutics. For which the products focus on Women's Intimate Wellness and Menopause Care. We have since learned that Alma brings four decades of experience in the Pharmacy Industry, which fuels her enthusiasm for this new venture. In all, we believe the VLT brand, Alma's experience and our shared labeling process would be a worthwhile blog post here for other businesses and brands to reflect on for their next project.

    The Barbie Movie: The Success of Eye-Candy Brand Marketing

    Fizzy as a cascade of sparkling pink Champagne, buoyant as the pink balloons some might choose for a little girl's birthday party, the latest news has been full of the resounding success of Warner Brother's Barbie movie. With global ticket sales, it is rapidly on track to gross a billion dollars. Of course, the film has a built-in audience of women, and people of all genders, who loved the Mattel toy as children. And much of that audience was hungry for cinematic fare that catered to their tastes after a steady diet of action/superhero franchise movies.  But a really important factor had to be the creative marketing campaign that saturated the media, eight months in the making, and the visuals that made it so potent.


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