The PANTONE Color Institute has delivered another shiny new gift to the public, in the form of their announcement of the 2024 PANTONE Color of the Year: PANTONE 13-1023, Peach Fuzz. PANTONE made the official announcement of their newest choice on December 7, 2023. Advertisers and marketers, graphic designers, as well as manufacturers and sellers of products from cosmetics to home goods, from clothing to specialty tea blends, would do well to take note.
Fizzy as a cascade of sparkling pink Champagne, buoyant as the pink balloons some might choose for a little girl's birthday party, the latest news has been full of the resounding success of Warner Brother's Barbie movie. With global ticket sales, it is rapidly on track to gross a billion dollars. Of course, the film has a built-in audience of women, and people of all genders, who loved the Mattel toy as children. And much of that audience was hungry for cinematic fare that catered to their tastes after a steady diet of action/superhero franchise movies. But a really important factor had to be the creative marketing campaign that saturated the media, eight months in the making, and the visuals that made it so potent.
Making a vivid splash across the worlds of beauty, fashion, home interiors, graphic design, advertising and marketing, comes the announcement of the 2023 PANTONE Color of the Year: PANTONE 18-1750 Viva Magenta. Made official on December 1, 2022, this startlingly colorful message to the world, embodied in the luxurious blend of red and blue, hot and cool, retro and up-to-the minute vibes that is 2023 PANTONE Viva Magenta, positively blossoms with its many possible applications. From paint, to signage, to point-of-sale displays, to our favorite medium for marketing messages, labels, Viva Magenta is a vibrant color that you would do well to explore, to discover what it might hold in store for your product or industry.
In this blog post, we will deal with PANTONE's newest color of the year for 2023. For a discussion of the newest PANTONE Color of the Year, check out our latest blog post on the topic: Warm Up Your Labeling With PANTONE's 2024 Color of the Year.
Due to their high visual impact, we love to incorporate these new PANTONE colors into our marketing, and as we have in the past, we have taken the liberty to design some logos for the occasion showcasing this spicy shade, featured here.
Happy Gregorian Calendar New Year, Lunar New Year and a Very Peri PANTONE Color of the Year 2022!
Personally I am a proud PANTONE Color Products enthusiast, sipping my coffee from a PANTONE 520 Aubergine-hued mug as I write this post. As we were developing our end-of-2021 marketing, I made sure we weaved in the year’s two colors — PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating. So it should not be much of a surprise that I was waiting in anticipation for them to announce their 2022 Color of The Year: PANTONE 17-3938 Very Peri.
We are so excited to start using the color in our marketing that the SixB team designed some festive logos for the occasion, featured here, incorporating a solid Very Peri in reverse as well as one with an image of fibers and orbs in reverse, as PANTONE has been highlighting in their materials about the color.
As we noted in a recent blog post, as a producer of custom labels, SixB Labels makes a significant, ongoing effort to stay on top of industry trends for our customers. Here of late we have been considering the upcoming year, 2021, with an eye to future trends, which we expect to be an outgrowth of some of what we witnessed in 2020.
The effects of the pandemic have been profound on how business is conducted. They include the change to working from home, virtual meetings, increased online shopping, the move from bigger brands to local suppliers, direct-to-consumer sales, drop shipping, and the growth of smaller online retailers (like our online store). These trends are here to stay, even after Covid-19 is vanquished.
In the midst of these ongoing challenges, the good news is that the
printing industry, and label printing in particular, have proven themselves resilient and flexible — willing and able to embrace change.
As we now enter the final quarter of 2020, SixB Labels looks back with satisfaction over the last four years of accolades received from the Printing & Imaging Association of MidAmerica, a regional division of the larger organization, Printing Industries of America (PIA), covering Texas, Oklahoma Kansas and Missouri. The SixB Labels Family is pleased to be members in good standing with PIA. And we are just as happy to be the recipient of a number of custom label printing awards from this body because there is no better compliment than respect from a jury of one's peers— the reward for our proud participation in the PIA.
Here at SixB Labels, in order to meet our goal of Simplifying Labeling for our current and prospective clients, we have developed a white paper on the current Food and Drug Administration regulatory requirements governing CBD product labels. The passage of the 2018 Farm Bill legalized industrial hemp and its CBD derivative products by declaring it no longer a Schedule I substance, and from that time until the present, the regulatory environment for CBD has tended to be lax. Products in a wide range of formats — from vape pens, to topicals, to consumables — have been marketed and sold.
More recently, the FDA has been making moves to tighten the rules for merchants and distributors. They have been sending out warning letters indicating that they believe CBD to be a drug, and restricting how it can be marketed and sold, declaring it illegal to include in supplements or other consumables, or labeled with health claims. And yet some State laws appear to contradict these regulations.
These rapidly changing laws, and the apparent conflict between Federal, State, and local regulations surrounding these products, have created an uncertain environment. Manufacturers and distributors naturally want to avoid getting into trouble with either the FDA or local or state law enforcement agencies, and the inconsistencies in the patchwork of regulations tend to leave those currently working in, or wanting to join, the CBD industry in the dark. We believe this white paper can help guide CBD product manufacturers and distributors on what is legal to include on their labels and in their advertising and social media copy.
Timing is Everything (Even for Label Printing!)
The Spring season is well underway, and it will be Summer again before we know it! And, because time flies and planning is key, it is never too early to start working on the product labels and marketing labels for your summer-themed goods and services. It is important to consider how and where your products might be used, in order to make the right decisions on the size, style, and materials for your labels and decals. Here at SixB Labels, we manufacture labels for a wide variety of items that make it possible for consumers to enjoy summer fun and adventures with ease and enthusiasm!
SixB Labels can offer many years of experience in the production of Cosmetic Labels. Part of the expertise we have acquired in our years in the label printing industry lies in making clients aware of necessary labeling regulations in order to help them comply with Food and Drug Administration (FDA) Guidelines while simplifying the intricacies of clients’ Cosmetic Labels. To further meet our goal of Simplifying Labeling for our clients, we have composed a white paper on the Food and Drug Administration's current requirements for cosmetic labeling.
In the United States, the packaging and labeling of cosmetic products has been regulated since 1938, when Congress passed the Federal Food, Drug, and Cosmetic (FD&C) Act and the Fair Packaging and Labeling (FP&L) Act. The goal of these Acts was to protect consumers from cosmetics that contained harmful substances; bore labels that were false, misleading, or lacked required information; or were sold in containers made or filled in a deceptive manner. In this white paper, we offer you an overview of Cosmetic Labeling requirements.
Cold foiling, also known as cold foil stamping, finds its place as an indoor, decorative accent. Unlike the choice of metallic labels that might be suitable as asset tags, for example, or be used outdoors, cold foiling is designed to enhance marketing efforts via its visual effects. A sparkling and colorful approach to labeling can increase visual impact and thus consumer interest. Thus cold foiling lends itself to packaging, products, correspondence, marketing materials, and publications.
The following are six points to consider if your goal is to create superlative cold foil labels.