In this blog post, we’re going to look at what makes a good logo design to help you get everything right before you go to print your labels. Here at SixB Labels, using my college degrees in graphic design as well as print engineering, I’ve printed more labels in nearly four decades than you probably could imagine. In that process, I have learned more than a little about what makes a successful logo design, and what the perfect logo should look like.
Easily Recognizable Logos
Folks have been talking about the death of trade shows for decades and yet they are still going strong. At SixB Labels we like to put the morbidity to the side and make ourselves available for more start-ups, as well as small businesses and global companies, and are going back to one of the largest annual packaging events, WestPack Anaheim, exhibiting in Booth 5154 from February 5-7, 2019 at the Convention Center.
Our focus for the 2019 WestPack trade show is essentially to be available for those businesses starting up and/or in a transition phase, unsure what their next step is, who could use some inspiration for their labeling operations, as well as for those businesses whose programs are established and open to another provider path. In all scenarios, we are available to be the labeling source for businesses' labeling operations, regardless of their company size or prospective order volume.
Have you heard the phrase, "Outdoor Label" or "Outdoor Decal" and wondered what that meant beyond the literal meaning? As you might have already considered, labels are used in many environments, and SixB Labels provides custom products designed for the various needs of extreme indoor and outdoor situations. Our variety of labeling solutions meets the requirements of business, industry, and private consumers. This post provides more in-depth information on labels and decals for outside use.
SixB Labels can offer many years of experience in the production of Cosmetic Labels. Part of the expertise we have acquired in our years in the label printing industry lies in making clients aware of necessary labeling regulations in order to help them comply with Food and Drug Administration (FDA) Guidelines, while simplifying the intricacies of clients’ Cosmetic Labels. To further meet our goal of Simplifying Labeling for our clients, we have composed a white paper on the Food and Drug Administration's current requirements for cosmetic labeling.
In the United States, the packaging and labeling of cosmetic products has been regulated since 1938, when Congress passed the Federal Food, Drug and Cosmetic (FD&C) Act and the Fair Packaging and Labeling (FP&L) Act. The goal of these Acts was to protect consumers from cosmetics that contained harmful substances; bore labels that were false, misleading, or lacked required information; or sold in containers made or filled in a deceptive manner. In this white paper, we offer you an overview of Cosmetic Labeling requirements.
As part of SixB Labels' focus on Simplifying Labeling for our clients, we have developed a white paper on the proposed Food and Drug Administration nutrition label revisions that were supposed to go into effect this year. While the FDA has placed the revisions deadline on hold, we still believe the white paper is a valuable resource for food manufacturers to evaluate their labeling.
Most Americans surveyed have said that they use the nutrition facts label on food products to make better shopping choices. As a result, the FDA has spent more than two years working on updated guidelines for food labels, meant to incorporate the latest information from nutrition science, in accordance with the new 2015-2020 Dietary Guidelines for Americans and the newest Institute of Medicine recommendations. The format changes should also make it easier for consumers to access this information, to help them make the right food choices for themselves and their families.
Anytime someone asks my father what SixB Labels’ minimum order quantity requirement is, he simply responds, “One.” Now he, Fari Bakhshian, SixB Labels Vice President, is being completely genuine with this statement, believing projects with smaller quantities shouldn’t have barriers to high quality design and functionality. Of course the cost of one label could be the same as 100 labels; and if you really don’t want the other 99, we won’t ship them to you.
If past years are any indication, this will probably be the No. 1 judgement question we will be asked during one of the largest annual packaging trade shows, WestPack, taking place at the Anaheim Convention Center, Booth 5474, February 6-8, 2018.
As 2017 comes to a close, we look back at one of the year's highlights for SixB Labels in receiving two Certificates of Merit by the Premier Print Awards. These Best of Category awards are within the areas of Flexo and Digital Printing for labels we manufactured on behalf of Herman Marshall and Central Market, respectively.
Established in 1950, the Premier Print Awards is the world's oldest and most prestigious international print competition, conducted by the Printing Industries of America (PIA). Participating companies — including those from the United States, Canada, Mexico, South America, Australia, China, and other nations from around the world — compete for recognition as one of the best in print. The Premier Print Awards Competition recognizes only the highest quality printed pieces in various categories. Over 2,200 entries were submitted for the June 2017 judging.
The word meaningful only begins to describe how honored and excited the SixB Family is to have recieved these awards. It is particularly special to garner this acknowledgement of excellence from our peers in the printing industry!
Cold foiling, also known as cold foil stamping, finds its place as an indoor, decorative accent. Unlike the choice of metallic labels that might be suitable as asset tags, for example, or be used outdooors, cold foiling is designed to enhance marketing efforts via its visual effects. A sparkling and colorful approach to labeling can increase visual impact and thus consumer interest. Thus cold foiling lends itself to packaging, products, correspondence, marketing materials and publications.
The following are six points to consider if your goal is to create superlative cold foil labels.
Everyone involved in printing, from providers to customers, has at some point seen and admired an eye-catching hotstamp label — they are created to be noticed! The process is universal, and employed with a wide range of pressure-sensitive products such as labels, decals and coupons. Typical applications include food and beverage products, health and beauty items, pharmaceutical containers, packaging for luxury and gourmet goods and various tobacco products, as well as wine and spirit bottle labels.
Hot foiling is a very effective procedure for a label that requires a more complex, elaborate design with fine lines and smaller images, since the die to be used will maintain the clarity of the edges. This procedure lends a label a decorative finish and is often associated with higher-end products, so it can be a very effective marketing tool to set your product apart and catch the consumer's gaze.
To get the best value for the cost of production, it is helpful to understand the uses and processes involved in creating hotstamp labels.