Simplifying Labeling Blog

      What Could 2023 PANTONE Color of the Year Offer to Your Labeling?

      Making a vivid splash across the worlds of beauty, fashion, home interiors, graphic design, advertising and marketing, comes the announcement of the 2023 PANTONE Color of the Year: PANTONE 18-1750 Viva Magenta. Made official on December 1, 2022, this startlingly colorful message to the world, embodied in the luxurious blend of red and blue, hot and cool, retro and up-to-the minute vibes that is 2023 PANTONE Viva Magenta,  positively blossoms with its many possible applications. From paint, to signage, to point-of-sale displays, to our favorite medium for marketing messages, labels, Viva Magenta is a vibrant color that you would do well to explore, to discover what it might hold in store for your product or industry. 

      Due to their high visual impact, we love to incorporate these new PANTONE colors into our marketing, and as we have in the past, we have taken the liberty to design some logos for the occasion showcasing this spicy shade, featured here.

      [fa icon="clock-o"] 12/15/22 1:55 PM [fa icon="user"] Michelle Feldman [fa icon="folder-open'] Specialty Labels, Product Labels, Digital Labels, Labels, Food Labels, Die-Cut Labels, Health and Beauty Labels, Wine and Spirit Bottle Labels, Cosmetic Labels, Digital Printing, Bottle Labels, Four Color Process Labels, Packaging Labels, CBD Labels, Eco-Friendly Labels, Pet Labels

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      How To Weave Pantone's 2022 Color of the Year Into Labeling?

      Happy Gregorian Calendar New Year, Lunar New Year and a Very Peri PANTONE Color of the Year 2022!

      Personally I am a proud PANTONE Color Products enthusiast, sipping my coffee from a PANTONE 520 Aubergine-hued mug as I write this post. As we were developing our end-of-2021 marketing, I made sure we weaved in the year’s two colors — PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating. So it should not be much of a surprise that I was waiting in anticipation for them to announce their 2022 Color of The Year: PANTONE 17-3938 Very Peri.

      We are so excited to start using the color in our marketing that the SixB team designed some festive logos for the occasion, featured here, incorporating a solid Very Peri in reverse as well as one with an image of fibers and orbs in reverse, as PANTONE has been highlighting in their materials about the color.

      [fa icon="clock-o"] 2/1/22 2:01 PM [fa icon="user"] Sara Shereen Bakhshian [fa icon="folder-open'] Specialty Labels, Product Labels, Digital Labels, Labels, Food Labels, Die-Cut Labels, Health and Beauty Labels, Wine and Spirit Bottle Labels, Cosmetic Labels, Digital Printing, Bottle Labels, Four Color Process Labels, Packaging Labels, CBD Labels, Eco-Friendly Labels, Pet Labels

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      In 2021, How Do You Make Your 'Made in U.S.A.' Labels FTC Compliant?

      Like clockwork, every new U.S. administration ushers in big changes in trade, taxation, and manufacturing policies. True to form, the newest administration has just revisited the "Buy American" concept via a recent Executive Order on "Strengthening American Manufacturing," focusing on making and buying American goods as a way to boost prosperity here at home.
      A re-invigorated push towards this goal of coming into compliance with a law that has been on the books for nearly a century will have an impact on the labeling industry.  Labels provide a significant boost to marketing campaigns and in the current market, promoting the concept of "Made in America" or "Made in the U.S.A" could prove to be a highly effective sales tool to move a product. But there are also some caveats.

      [fa icon="clock-o"] 2/24/21 2:29 PM [fa icon="user"] Michelle Feldman [fa icon="folder-open'] Product Labels, Resources, Digital Labels, Labels, Digital Printing, Four Color Process Labels

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      What are Some of the Biggest Label Trends for 2021?

       As we noted in a recent blog post, as a producer of custom labels, SixB Labels makes a significant, ongoing effort to stay on top of industry trends for our customers. Here of late we have been considering the upcoming year, 2021, with an eye to future trends, which we expect to be an outgrowth of some of what we witnessed in 2020.
       
      The effects of the pandemic have been profound on how business is conducted. They include the change to working from home, virtual meetings, increased online shopping, the move from bigger brands to local suppliers, direct-to-consumer sales, drop shipping, and the growth of smaller online retailers (like our online store).  These trends are here to stay, even after Covid-19 is vanquished.  In the midst of these ongoing challenges, the good news is that the printing industry, and label printing in particular, have proven themselves resilient and flexible — willing and able to embrace change.

      [fa icon="clock-o"] 12/21/20 4:30 PM [fa icon="user"] Michelle Feldman [fa icon="folder-open'] Product Labels, Resources, Digital Labels, Labels, Health and Beauty Labels, Cosmetic Labels, Digital Printing, Four Color Process Labels, CBD Product Labels, Eco-Friendly Labels

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      PIA MidAmerica Print Awards — Highlights, 2017 - 2020

      As we now enter the final quarter of 2020, SixB Labels looks back with satisfaction over the last four years of accolades received from the Printing & Imaging Association of MidAmerica, a regional division of the larger organization, Printing Industries of America (PIA), covering Texas, Oklahoma Kansas and Missouri. The SixB Labels Family is pleased to be members in good standing with PIA. And we are just as happy to be the recipient of a number of custom label printing awards from this body, because there is no better compliment than respect from a jury of one's peers— the reward for our proud participation in the PIA.

      [fa icon="clock-o"] 10/21/20 2:14 PM [fa icon="user"] Michelle Feldman [fa icon="folder-open'] Specialty Labels, Product Labels, Events, Digital Labels, Labels, Food Labels, Wine and Spirit Bottle Labels, Cosmetic Labels, Flexo, Awards, Print Awards, Pet Labels, Hotstamp Labels

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      Craft Beer By The Can: Three Important Elements to Know

      As a custom label manufacturer, SixB Labels makes a significant, ongoing effort to stay on top of industry trends. We have been producing labels for beverage industry clients for decades, and in the last few years we have observed a growing trend among beer craft brewers to switch from bottles to cans.
       
      Canned packaging is quite the trend, despite the fact that when many consumers think about craft beer, the typical image that comes to mind is of a table or a bar with drinkers raising long-necks to their smiling lips. Craft beer in bottles, especially those of dark amber or green glass, is iconic and a staple. Not only has craft beer been distinguished by its high quality and flavor profiles, but by its sparkling, eye-catching packaging.
       
      So it may come as a surprise to some that American craft beer in cans is becoming increasingly accepted by consumers, as well as a more common sight in breweries and stores. To better appreciate how this part of the beverage market has changed, it is helpful to know three things about how craft beer — an industry valued at $23.5 billion and growing fast — creates its niche in the beer marketplace.

      [fa icon="clock-o"] 9/2/20 6:30 PM [fa icon="user"] Michelle Feldman [fa icon="folder-open'] Labeling Products, Product Labels, Resources, Digital Labels, Labels, Four Color Process Labels

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      How To Find Hand Sanitizer ... Labels

      ESSENTIALS SERIES | We are kicking off this blog series on essential product labels, looking at how businesses are rising to the occasion of the COVID-19 health crisis offering products like hand sanitizers to fulfill those deemed "essential needs." Keeping in mind that during this unprecedented period in our history, SixB Labels has a special responsibility to stay open safely — with more information on our operations here in the blog post "We're Here For You." — particularly serving industries such as those in medical, healthcare and food & beverage.

      Facing a shortage of essential cleaning supplies we are seeing numerous entities forming, adding to, or even changing, their production lines to include hand sanitizer products. More and more operations are offering these sanitizers for free to the likes of municipalities, discounted prices and/or maintaining typical pre-high-demand price-points. SixB Labels has joined the effort from donation initiatives to prioritizing production on these essential hand sanitizer labels. This piece will focus on hand sanitizer labels in variations of design, technical specs and printing options.   

      [fa icon="clock-o"] 4/29/20 3:57 PM [fa icon="user"] Sara Shereen Bakhshian [fa icon="folder-open'] Product Labels, Resources, Digital Labels, Business Labels, Healthy and Beauty, Bottle Labels, Four Color Process Labels, Self-Promotion Labels, SixB Sourcing, Essentials

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      Why Is Working with SixB Labels So Important in a Trade War?

      Everyone who works in or buys from the printing industry knows that, like a variety of other businesses, printing is undergoing numerous and seismic changes. From rising demand for mass customization to the growth of digital printing to increased competition from other channels there’s a mix of positives and negatives in the industry. All the while, something unforeseen just a couple of years ago may influence the fortunes of the printing industry, and have a real impact on businesses: Tariffs. 

      This “T-word” has been a cause for concern for businesses and consumers alike, and we believe it is valuable to share more information about tariffs, by defining current events and forecasting what could happen in the near future. While SixB Labels is based in the Southwest our clients are national and we operate accordingly.

      Fortunately for our clients and their customers, sourcing at SixB Labels is done in such a way that the potential impact of most recent tariffs is negated. The tariffs on these imported goods do not affect our company, because we don’t use raw materials from China, so we do not look to see price increases in our supplies. All the while, in this blog we look at how generally trade tariffs impact printing.

      [fa icon="clock-o"] 12/20/19 3:21 PM [fa icon="user"] Farzin Bakhshian [fa icon="folder-open'] Product Labels, Digital Labels, Business Labels, Die-Cut Labels, SixB Sourcing

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      What Are Custom Bottle Labels Nine Frequently Asked Questions?

      As Summer is winding down, a refreshing beverage tends to help some folks cool down, and if you're like us you wonder how the bottle label was made. Or maybe you are facing a new project and find yourself feeling a bit overwhelmed?  When it comes to custom label projects, it's easy to feel that way, because there are just so many factors to consider!  While this is especially true in the world of Custom Bottle Labels, we at SixB Labels hope to simplify your labeling process and answer nine frequently asked questions below. And if you have anymore questions please don't hesitate to reach out!  

      Custom bottle labels have to suit bottles with a broad spectrum of sizes, shapes and materials. Some of the uses for custom bottle labels include:

      • Wine Bottle Labels
      • Water Bottle Labels
      • Cosmetic Bottle Labels
      • Craft Beer Bottle Labels
      • Oil Bottle Labels
      • Spirit Bottle Labels
      • Vinegar Bottle Labels

      [fa icon="clock-o"] 8/28/19 8:00 AM [fa icon="user"] Michelle Feldman [fa icon="folder-open'] Specialty Labels, Product Labels, Digital Labels, Labels, Bottle Labels, Hennessy Labels

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      Good Vapes Client Chat

      Client Chats Series — Talking with Erin Freeman from our client company, Good Vapes, a  supplier of hand-crafted e Liquids and vaping hardware, gave her an opportunity to share her vision and passion for her company.  As she filled us in on its past, its current growth, and its prospects for the future, two important points emerged from her company story. These are the impact on her business of a fast-moving, ever-changing regulatory environment for her product lines, and the significant role that SixB Labels has played in the growth and success of her business.

      [fa icon="clock-o"] 11/15/18 10:04 AM [fa icon="user"] Michelle Feldman [fa icon="folder-open'] Client Chats, Product Labels, Digital Labels, E-Liquid Bottle Labels, Vape Product Labels

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