Simplifying Labeling Blog

      Client Spotlight: The Launch of Vibrant Living Therapeutics

      Client Spotlight Series —  Starting in 2023, we had the opportunity to meet Alma Y. Guiterrez and continue to work with her on the design and printing of labels for her new product line, Vibrant Living Therapeutics. For which the products focus on Women's Intimate Wellness and Menopause Care. We have since learned that Alma brings four decades of experience in the Pharmacy Industry, which fuels her enthusiasm for this new venture. In all, we believe the VLT brand, Alma's experience and our shared labeling process would be a worthwhile blog post here for other businesses and brands to reflect on for their next project.

      [fa icon="clock-o"] 11/24/24 11:07 PM [fa icon="user"] SixB Labels Marketing Team [fa icon="folder-open'] Client Chats, Health and Beauty Labels, Packaging Labels, Digital Color Labels

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      Warm Up Your Labeling With PANTONE's 2024  Color of the Year

      The PANTONE Color Institute has delivered another shiny new gift to the public, in the form of their announcement of the 2024 PANTONE Color of the Year: PANTONE 13-1023, Peach Fuzz.  PANTONE made the official announcement of their newest choice on December 7, 2023.  Advertisers and marketers, graphic designers, as well as manufacturers and sellers of products from cosmetics to home goods, from clothing to specialty tea blends, would do well to take note.

      [fa icon="clock-o"] 1/9/24 12:22 PM [fa icon="user"] Michelle Feldman [fa icon="folder-open'] Product Labels, Food Labels, Health and Beauty Labels, Wine and Spirit Bottle Labels, Cosmetic Labels, Bottle Labels, Stock Inks

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      The Barbie Movie: The Success of Eye-Candy Brand Marketing

      Fizzy as a cascade of sparkling pink Champagne, buoyant as the pink balloons some might choose for a little girl's birthday party, the latest news has been full of the resounding success of Warner Brother's Barbie movie. With global ticket sales, it is rapidly on track to gross a billion dollars. Of course, the film has a built-in audience of women, and people of all genders, who loved the Mattel toy as children. And much of that audience was hungry for cinematic fare that catered to their tastes after a steady diet of action/superhero franchise movies.  But a really important factor had to be the creative marketing campaign that saturated the media, eight months in the making, and the visuals that made it so potent.


      [fa icon="clock-o"] 8/9/23 9:11 AM [fa icon="user"] Michelle Feldman [fa icon="folder-open'] Health and Beauty Labels, Cosmetic Labels, Bottle Labels, Four Color Process Labels, Lipstick Labels, Lipgloss Labels, Digital Color Labels, Summer Product Labels, Candle Labels, Logo Labels

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      What Could 2023 PANTONE Color of the Year Offer to Your Labeling?

      Making a vivid splash across the worlds of beauty, fashion, home interiors, graphic design, advertising and marketing, comes the announcement of the 2023 PANTONE Color of the Year: PANTONE 18-1750 Viva Magenta. Made official on December 1, 2022, this startlingly colorful message to the world, embodied in the luxurious blend of red and blue, hot and cool, retro and up-to-the minute vibes that is 2023 PANTONE Viva Magenta,  positively blossoms with its many possible applications. From paint, to signage, to point-of-sale displays, to our favorite medium for marketing messages, labels, Viva Magenta is a vibrant color that you would do well to explore, to discover what it might hold in store for your product or industry. 

      In this blog post, we will deal with PANTONE's newest color of the year for 2023. For a discussion of the newest PANTONE Color of the Year, check out our latest blog post on the topic: Warm Up Your Labeling With PANTONE's 2024 Color of the Year.

      Due to their high visual impact, we love to incorporate these new PANTONE colors into our marketing, and as we have in the past, we have taken the liberty to design some logos for the occasion showcasing this spicy shade, featured here.

      [fa icon="clock-o"] 12/15/22 1:55 PM [fa icon="user"] Michelle Feldman [fa icon="folder-open'] Product Labels, Food Labels, Health and Beauty Labels, Wine and Spirit Bottle Labels, Cosmetic Labels, Bottle Labels, Stock Inks

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      How To Weave Pantone's 2022 Color of the Year Into Labeling?

      Happy Gregorian Calendar New Year, Lunar New Year and a Very Peri PANTONE Color of the Year 2022!

      Personally I am a proud PANTONE Color Products enthusiast, sipping my coffee from a PANTONE 520 Aubergine-hued mug as I write this post. As we were developing our end-of-2021 marketing, I made sure we weaved in the year’s two colors — PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating. So it should not be much of a surprise that I was waiting in anticipation for them to announce their 2022 Color of The Year: PANTONE 17-3938 Very Peri.

      We are so excited to start using the color in our marketing that the SixB team designed some festive logos for the occasion, featured here, incorporating a solid Very Peri in reverse as well as one with an image of fibers and orbs in reverse, as PANTONE has been highlighting in their materials about the color.

      [fa icon="clock-o"] 2/1/22 2:01 PM [fa icon="user"] Sara Shereen Bakhshian [fa icon="folder-open'] Specialty Labels, Product Labels, Digital Labels, Labels, Food Labels, Die-Cut Labels, Health and Beauty Labels, Wine and Spirit Bottle Labels, Cosmetic Labels, Digital Printing, Bottle Labels, Four Color Process Labels, Packaging Labels, CBD Labels, Eco-Friendly Labels, Pet Labels

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      What are Some of the Biggest Label Trends for 2021?

       As we noted in a recent blog post, as a producer of custom labels, SixB Labels makes a significant, ongoing effort to stay on top of industry trends for our customers. Here of late we have been considering the upcoming year, 2021, with an eye to future trends, which we expect to be an outgrowth of some of what we witnessed in 2020.
       
      The effects of the pandemic have been profound on how business is conducted. They include the change to working from home, virtual meetings, increased online shopping, the move from bigger brands to local suppliers, direct-to-consumer sales, drop shipping, and the growth of smaller online retailers (like our online store).  These trends are here to stay, even after Covid-19 is vanquished.  In the midst of these ongoing challenges, the good news is that the printing industry, and label printing in particular, have proven themselves resilient and flexible — willing and able to embrace change.

      [fa icon="clock-o"] 12/21/20 4:30 PM [fa icon="user"] Michelle Feldman [fa icon="folder-open'] Product Labels, Resources, Digital Labels, Labels, Health and Beauty Labels, Cosmetic Labels, Digital Printing, Four Color Process Labels, CBD Product Labels, Eco-Friendly Labels

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      A Guide to Hot Foil Label Stamping

       

      What is Hot Foil Label Stamping? 

      Hot foil stamping is the process used to print hot foil labels or hot stamp labels, among other products. It may sometimes be referred to as hot stamping or foil stamping and is a fantastic way of producing high-quality luxury labels.  The process involves using a hot stamping machine, where a die is heated and the product to be stamped is placed below it. The die is then pressed through a metalized or painted roll leaf carrier and the dry paint or foil is injected into the product's surface, in this case, a label. Because the materials involved are dry, hot foil stamping is a non-polluting process.

      [fa icon="clock-o"] 9/20/17 8:38 AM [fa icon="user"] Michelle Feldman [fa icon="folder-open'] Health and Beauty Labels, Custom Cold Foil Labels, Hotstamp Labels, Custom Foil Labels, Hotstamped Foil Labels

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