Client Chats Series — SixB Labels' client, and North Texas local, James Williams, of Sunnyvale Honey Producers, recently shared his company and custom Honey Labels story with us.
How did you get started in the honey business?I began producing honey back in the 1980’s, in Baytown, Texas. My parents' next-door neighbor kept bees; watching him got me interested. I started with 25 hives, then 100, and kept it growing. At first, I sold honey by the barrel to packers, who resold primarily to bakeries, like Mrs. Baird’s. Eventually I relocated to Sunnyvale, outside Mesquite, Texas, and developed a retail business serving the greater North Texas area.
What industries do you serve?Primarily food manufacturers, such as companies who create specialty product lines — infused honey, for example, flavored with lemon or cinnamon. A number of distributors, such as Whole Foods and Natural Grocers, carry our product. We also sell to the cosmetic industry, because honey is used as a moisturizing ingredient in cosmetic preparations.
Quick NotesSixB Product: Product Labels Applying To: Plastic Squeeze Bottles Materials & More:
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I discovered your company via an Internet search. You were not my first label printer, actually — we had used another provider before you. But I was looking for a printer that was closer to my operation and could advise me on certain issues.
How did the Honey Labels development go?I came to the company with a logo design in mind, and the SixB team tweaked it a little bit to arrive at the best design for the label. My rep, Barry Schooling, was a good consultant, and worked with me on the size and shape of the labels to make them right for my containers. I have two versions of the label now, for differently sized containers, and usually re-order both of them every three to six months.
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